People who attend church regularly have less risk of dying from heart disease and some cancers. If the burgeoning discipline of cognitive neuroscience has taught us one thing, it’s that human beings are hardwired to love stories. While the scientific community now knows and accepts both sides of the brain as equal partners, it’s still the case that some people, organizations and cultures appear to favor one side of their brain — or at least one way of thinking — over the other. The Air That I Breathe - Cliff Richard with Albert Hammond. Notify me of follow-up comments by email. We just have to try. At 267 pages (in paperback), it's a quick read. But, says Pink, that doesn’t mean we can’t change the rules. Pink suggests that if people are predictably irrational, they also could be “predictably transcendent” and focus on things like “significance seeking” and self-actualization. Not if you ask your doctor. He invites us to consider how far we’ve come in just a little over a century: As recently as the 1940’s, at plants owned by the Ford Motor Company, laughter was considered a disciplinary offence, and whistling was considered an act of insubordination. “But that is a serious misunderstanding of what design is and why it matters.”. Pink sees this as a cautionary tale. But eventually the pendulum began to swing. And a handful of highly innovative organizations are starting to see the connection between employee health and overall profitability. He says we’re on the cusp of a new era that will favor “conceptual” thinkers like artists, inventors and storytellers. But until very recently, the scientific establishment did not consider the two halves to be equal. In his view, these “right-brained” individuals will be our next business elite; the men and women who will power America to even greater heights. It’s just that some of us are better at it than others… Purchase this in-depth summary to learn more. Surely no one would do this work without compensation. Fast. This new breed of managers will need to be comfortable with cultural differences, have the “hard” (i.e. Not according to Daniel H. Pink. In the new Conceptual Age, left-brained thinking skills such as logic and reason will still be important. Scientists have long known that the brain is divided into two hemispheres. But are they right? But by later grades, only a few children would admit to being an artist. As just one example, the off-shoring of computer jobs to India is creating new opportunities for people who are able to “conduct” the relationships between the programmers in the East and the clients in the West. And there’s no shortage of highly qualified Indians to fill those jobs. But Pink points to studies that prove that companies that embrace their employees spiritual values tend to outperform those that do not. And all of these new graduates owed their success in school (or lack thereof) to their ability to grasp logical, linear, analytical reasoning — skills associated with the left side of the brain, as demonstrated by their success (or lack thereof) on standardized tests. The third and final factor that’s creating an urgent need for more right-brained thinking in American businesses and public sector organizations is globalization (and in particular, the rise of Asia). left-brained) skills necessary to understand the technological tasks at hand, as well as a mastery of “soft” people skills. “Information is power,” people used to say. In the Information Age, empathy was widely considered to be a soft-hearted, “touchy-feely” concept that had no place in the boardrooms of the nation. “Few issues have generated more controversy and anxiety in the workplace than outsourcing,” explains Pink. Think about it: as a small child, you probably looked forward to “show and tell” in school. This meant finding a narrow niche and focusing relentlessly on adding value. As the Information Age began to gather steam, our investment in left-brained thinking made us materially richer than we’d ever dreamed possible, offering up a standard of living in much of the developed world that would have been unthinkable even 100 years ago.