First, content writing is important for your blogs and other important website pages. Digital marketing, in general, requires expertise with web platforms, strategy, and design, though the field also demands the oral and written communication skills … But they also showed the power of taking a stance. Someone who stares at spreadsheets all day with a B.A. Once your content is written and approved, you must determine how it will be packaged for prospects and customers to consume. Leadership and communication skills. Steer the conversation, but don’t dictate it. The culture. Chances are it’s the latter, no offense to the former. There’s an argument to be made that these people should come from the creative side of the business versus the account side. “Content” used to fall into more predictable buckets making it easier to strategize around, but in a world fueled by social media, plotting content strategy is anything but an evergreen art form best left to the spread-sheet loving suits in account management. 2. Yes, the content strategy roadmap is paved with more directions than a Choose Your Own Adventure book. Content is created through “editorial process.”. If you have had extensive experience in Content Management, your resume should properly reflect that. Excellent organizational and multi-tasking skills with the ability to complete projects within specified deadlines and budgets; Strong researching skills and the ability to recognize and adopt best practices for enterprise content management and governance. Or a creative, who’s actually concepted and/or curated social media campaigns for brands with proven results? The more storytelling chops you have, the better off you’ll be. As a result, they inspired boycotts throughout the social media world and the real one. After all, what qualifies content as a “success” can be hard to define… and predict. And that’s okay because every key stakeholder has a role in the success of a campaign. has a specific purpose for your audience, and it’s up to you to decide what that is based on analytics, research and experience. It’s a quality that not all have, but would behoove you to work on if you want to thrive at what has become of content strategy in the year 2018 (and beyond). General management skills are highly sought after, as a good manager will be able to transfer easily between sectors. Top 25+ Content Marketing Trends to Know (With Examples), Top 25+ Content Marketing Studies and Research, How to Develop a Content Strategy: 25 Questions to Ask First, What Is Inbound Marketing? This requires not just being a student and possessing a strong litmus over what’s worked well in the past, but to also understand that what resonated yesterday may not resonate tomorrow. Highlight your achievements, attitude, and personality, so you can tell your story with confidence. The HR management is a place which deals with careers and lives of many people and so whenever a HR manager requests for any details regarding termination or compensation, details must be retrieved easily. Meaning? Well, there’s an argument to be made that in the era of social media, they don’t. How are your leadership skills? Content Platforms: Web, Social Media, Email, etc, Designed and marketed campaigns that boosted social media engagement (Facebook and Instagram) by 68%, Boosted website traffic by 45% within three months of conceptualizing and publishing custom content, Trained a team of 10+ writers and graphic designers to develop 50+ longform blog posts, 20+ infographics, and other media. Great content strategy plays that involve not just producing content, but having a deep understanding about what could resonate at the time and pay off attention with fascinating or amazing stories. We round up recent top findings to know. Develop your content writing skills and learn content marketing today. Crushing the content strategy game isn’t just about assembling the right stakeholders in a room with a whiteboard and a marker to elicit great ideas. Home > Resume Skills > Content Management Skills. In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all). They will provide the perfect foundation for new managers to develop and grow, while giving existing managers the chance to review their current skills … The next big wave of content strategists might just be social media managers or even influencers in their former lives. We snap, we post, we go live. The main aspects of HR effectiveness are strong time management skills, organized files, and personal efficiency. This process is what humans do to prepare information for publication to an audience. In video form. As a content strategist, it’s your job to keep things positive, on point and to be an idea fluffer skilled at keeping things at peek stimulation before the energy/enthusiasm in the room drifts to last night’s episode of Walking Dead, effectively killing your meeting. #contentmarketing. Content strategy is a relatively new discipline, so there’s no surprise that organizations and agencies struggle to define the content strategy skills they need. This includes presentation skills both verbally and written. A content strategy that, well, backfired. Especially at a time when the reactions to what brands put out there can itself be called content. And always advocate the good ideas of others. Volen Vulkov is a resume expert and the co-founder of Enhancv. Having the passion, compassion and empathy to see and feel things from the multitude of perspectives can lift a project from good to brilliant — if not save it. People’s minds have a way of playing it safe if there’s a successful case study to point to because it’s easier to sell through. Features can vary amongst the various CMS offerings, but the core functions are often considered to be indexing, search and retrieval, format management, revision control and publishing. To become a content strategist, there are several skills to master beyond content creation. However, the best content strategists also have solid interpersonal skills… and a few superpowers. The Complete Guide to Writing Web Content That Hooks, Engages and Sells - Modern Content Writing Techniques That Work. By Ann Rockley on October 18, 2007 in Best Practices. And what superpowers will they need to succeed? Although the technical skills and soft skills will vary depending on the position, there is a core skill set valued by all. In a world where bulls**t meters are at an all-time high, attention is more divided than ever, while patience and tolerance for things not of interest are at an all-time low. When it comes to ultimately building your content roadmap, it will be tempting to get caught up with “popular” decision-making and travel a familiar road of what’s succeeded in the past. Read our article on how to add language skills on resume for additional tips and tricks. Is long-form content best for Instagram? Join the league of ClearVoice newsletter subscribers! Companies also value transferable skills, which are the abilities a person has, such as excellent leadership or communication skills, that apply across many job domains. Other than knowing how to establish social goals, understanding how to tailor content specifically for each platform and staying accountable by tracking/measuring what’s working (reach, sentiment, organic vs. paid likes, etc. in marketing? Senior Director – User Experience & Mobility. INTRODUCTION. The more seasoned and savvy this new content strategist is at knowing what audiences respond to, the better chance they’ll avoid the mistakes others make. Three holy grails.). Visit this link to see more resume skills examples for inspiration. Assistant Director, Educational Initiatives. Try strategizing what’s completely outside of your control and I’ll introduce you to an exercise in abject futility. According to American social and organizational psychologist Robert Katz, the three basic types of management skills include: But without him having taken them, we would’ve never been privy to shots like these. The things of trolls. #contentmarketing, Wieden + Kennedy’s push for Nike to use Colin Kaepernick, The next big wave of content strategists might just be social media managers or even influencers, Pepsi could cure our country’s racial divide with soda, Want to thrive at #contentstrategy? Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. So freelancers should master that. So, who’s best positioned to answer the call of the new content strategist? (Note:  I’m fully aware “great” is a subjective word, but for the purposes of this argument, I’m defining it by content that has impactfully moved a brand forward, went viral and/or lead to spikes in sales, strong social buzz and meaningful engagement. 10. Improved customer retention by 50%+ over a 1 year period through an improved set of Local SEO objectives, Launched 5 marketing campaigns (3 global and 2 local), Performed customer event "Hello Ukraine", internal event "70th years anniversary of TNT". An individual who can demonstrate the ability to lead, manage and motivate a team would be highly desirable to any recruiter. Content Management Skills: Content Management (running a website or blog) requires a very versatile skillset – not only must you be able to write and edit digital content, but you’ll also need solid analytical and planning skills, some knowledge of marketing and web metrics, and the ability to spot and capitalize upon emerging trends. Both tell stories that are about things that could help improve humanity — without being overt ads. This move was from a new playbook and much different than the time Nationwide insurance scared the hell out of America during Super Bowl 49 showing a kid talking about his imminent death. There are only wins when you can understand how to tackle a problem from all sides: creatively, strategically, philosophically. A strong content strategy play that lead to online sales shooting up for Nike 31% in the week after campaign dropped. Inbound marketing is not a cold call, it’s more like a warm welcome. Additionally, so much of what gets created and executed upon right now is driven by data and analytics, so you’ll also want to develop a keen understanding of how to digest data, interpret it and set realistic goal posts in place in order to define/determine: The days of throwing a bunch of s**t against a wall to see what sticks has died a slow, gruesome death. The heart of a content manager's job is creating professionally written content and this aptitude must include strong proofreading and editing skills. It took a bit of balls to risk alienating a decent chunk of the country by using the former NFL quarterback as the centerpiece of this campaign. A social media manager needs to manage! In a world where people tend to specialize, it takes skill to know how to be a generalist as well; one who can see straight through a problem and solve it from all sides. These Essential Management Skills training course materials are suitable for anyone that works in a management or leadership role. With the right skill set, you'll succeed and find that yours is the best job in the world. A hospital volunteer may build content skills in basic patient care that contribute to success in becoming a certified nursing assistant and performing on the job. Do they come from media and marketing as presumed? We heard you loud and clear. However, for your business to grow and remain healthy, you must master certain basic skills in management and leadership -- skills that will help you avoid the crisis situations where you have to do "whatever it takes to stay afloat". Whether you’re a fan of the campaign or not, you have to marvel at the chutzpah it took to execute it and understand why this emotionally charged moment in our society presented an opportunity to do something meaningful, despite alienating the NFL and some of its fans. OOPS! Scott Michelson, Owner of SDM Marketing, a brand strategy and design firm, describes the benefits of project management skills in marketing. Chances are if you come from a creative background versus a non-creative one, you’ll start off in a more deferential place because your teams know you’ve been there before. Content strategy often begins and ends with what works across social media channels. 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